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A few months ago, a local HVAC contractor searched for his own company online and found three different phone numbers attached to his business name. One was disconnected. One belonged to his old office. Customers had been calling the wrong numbers for who knows how long. That’s the kind of thing that happens quietly, without […]
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Ask ten small business owners about their Google Business Profile and most will say they set it up once, years ago, and haven’t touched it since. That’s usually where the trouble starts. A profile that hasn’t been updated since opening day often has outdated hours, an old menu, or photos from a location that’s since […]
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A bakery owner once told me she didn’t understand why a competitor with worse pastries kept showing up ahead of her online. The answer had nothing to do with the food. The competitor’s business information was everywhere — the chamber of commerce site, two local directories, a wedding vendor list, her Google profile — while […]
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Someone searching for “a plumber near me open right now” used to get a list of blue links. Now they might get a direct answer, generated by an AI system pulling from several sources at once, with no guarantee that any particular business owner even knows their information was part of that answer. That shift […]
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